- Brand Colors:
Primary Colors: Soft whites, alabaster, bone, and light ivory for a pristine and pure foundation.
Accent Colors: Dusty beige, soft dove gray, muted sage, and blush tones.
Secondary Colors: Faint hints of pastel hues like pale lavender, fog blue, or sand pink.
- Typography:
Primary Font: Elegant serif typefaces like Garamond, Didot, or Baskerville convey timeless sophistication.
Secondary Font: Light sans-serifs like Helvetica Neue Light or Gotham Light for body text, reinforcing a clean, effortless, and approachable look.
Hierarchy: Use a spacious type hierarchy. Ample white space around text elements is essential to maintain a sense of airiness and simplicity.
3. Imagery:
Photographic Style: Imagery should feel soft and diffuse, with an emphasis on natural lighting. Avoid harsh contrasts or saturated colors. Visuals should capture moments of calm, quiet luxury, and subtle elegance. Think coastal landscapes in morning fog, minimalistic interiors, and high-quality materials in soft focus.
Visual Elements: Use images that evoke tactility, such as close-ups of smooth marble surfaces, fine fabrics, or handmade ceramics.
Editing Style: Soft gradients and slightly desaturated tones to maintain a calming effect. Consider a slight warm tint to enhance the feeling of coziness and timeless warmth.
4. Tactile Brand Elements:
Packaging: Materials should be soft to the touch, such as uncoated paper with a slight texture or a silk-finish for luxury. If textiles are involved, they should have a velvety or cashmere feel, giving the impression of lightness and luxury. Minimal embossing or debossing on packaging adds subtle detail without overpowering.
Physical Products: The brand should emphasize craftsmanship, with fine attention to detail. For example, hand-finished edges, delicate stitching, and smooth materials that evoke a sense of high quality and care.